On-page SEO is important for driving organic traffic to a website. And organic traffic from search engines is arguably the most important source from which a website can get traffic. Search engine optimization (SEO) is used to improve how websites rank on search engine results pages (SERPs). An effective SEO strategy includes both on- and […]
What is On-Page SEO and how do you optimize? Read More »
You’ve probably always followed a template when outlining your keyword strategy. Sure, you can do that. But in a modern keyword strategy, you need to focus on search intent and how valuable it is to your business. The foundation of a good search engine optimization strategy always starts with keyword analysis. The keywords you come
How to Develop the Right Keyword Strategy Read More »
In my previous blog post, I shared with you about what’s in the new iOS 14 updates and what it means to you as a Facebook advertiser. Now I’m following up with a checklist of what you as a Facebook advertiser need to know and do. I hope this checklist for Facebook Advertisers will help
Apple’s iOS 14 Updates – Checklist for Facebook Advertisers Read More »
You already might know about the benefits of using audiences in paid advertising. But sometimes it’s hard to figure out what audiences need to be created and whom to target. And most often, we wonder: What audiences are best for this campaign? Or are there any new audience targeting options? Each product has its own
Remarketing Lists: 6 Important Tips for Success Read More »
Are you working for a business that is involved in exporting a product or service? Then you certainly have experience in creating emails and newsletters, setting up landing pages to approach potential customers in foreign countries and running Google Ad campaigns in multiple languages. In this article, I’ll take you through the most common challenges
Challenges Digital Marketers face in Export Businesses Read More »
Doing a keyword analysis is one way to determine which topics you should address on your website. However, conducting an SEO GAP analysis of your content is a great and smart approach to finding “gaps” in your content. Because how do you know if you’re missing out on other, more lucrative opportunities? This is where
How to do an SEO GAP Analysis in 5 Simple Steps Read More »
Discussions are intense and concerns are high in the privacy war between Apple and Facebook. In July 2020, Apple reported new guidelines for apps that were expected to take effect in January 2021. Facebook already warned them about the impact of ITP (Intelligent Tracking Prevention) that was embedded in iOS 14 updates and how it
How iOS 14 updates impact Facebook Advertisers Read More »
The year has changed and I believe you need to change and adapt too. After all, new strategies lead to new results, don’t they? That’s why I decided to evaluate and list some of the key digital marketing trends in Sri Lanka for you to put into practice this year. The year 2021 comes to
Digital Marketing Trends in Sri Lanka for 2021 Read More »
I’ve noticed questions in many forums asking about how to SEO WordPress websites. Setting up a search engine optimized WordPress site requires a basic understanding in various domains, from keyword research, web design and digital marketing. Google takes into account a large number of factors to rank a page in a certain position. These factors
How to SEO WordPress Site Read More »
I’ll be sharing the top 3 advantages of using a Single Keyword Ad Group structure in your Google Ads campaigns. Advocates of SKAG believe that it’s a Google Ads structure that can help you optimize the results of your Google Ad campaigns and achieve a better return on the overall account. However the opposers believe
Single Keyword Ad Groups: Top 3 Advantages Read More »