Search Engine Optimisation is more popularly known as SEO, is a vital component of your online strategy. More and more businesses in Sri Lanka and anywhere in the world are fighting to be on the first page on Google search results. Search engine optimisation (SEO) refers to the technique used to make a website and its content more visible or findable by your target audience when they look for it on the Internet. I can help you become stronger in SEO and make your online presence on Google improve and remain on the first page of SERP (Search Engine Results Page) over time.
One of the most common questions I get as an SEO professional is; “how long does it take to see SEO results?”. Companies want to know when they will see the impact of their investment and rightly so. However, SEO doesn’t work like paid media where results can basically be seen as soon as the …
A few years ago, Search Engine Optimization (SEO) was considered technically complicated and often were practised by a few companies with greater resources and marketing budgets. Today, the reality is different. More businesses understand the value of being visible through organic search channels, while knowledge and information on using SEO have become more accessible than …
SEO content and organic marketing content are attracting more and more attention. This has been visible during the Covid-19 pandemic, where digitalisation processes in most industries have really taken off. Businesses that have been sceptical and doubtful about digitalisation have more or less been forced into digitalisation. Now for those businesses, one of the biggest …
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What are Core Web Vitals Google features Core Web Vitals across all its tools in order to crawl, index and rank all web pages. Core Web Vitals are measurable and they provide insight into user experience aspects and reflect a critical outcome of a user-centric experience on websites. Core web vitals should be monitored and …
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On-page SEO is important for driving organic traffic to a website. And organic traffic from search engines is arguably the most important source from which a website can get traffic. Search engine optimization (SEO) is used to improve how websites rank on search engine results pages (SERPs). An effective SEO strategy includes both on- and …
You’ve probably always followed a template when outlining your keyword strategy. Sure, you can do that. But in a modern keyword strategy, you need to focus on search intent and how valuable it is to your business. The foundation of a good search engine optimization strategy always starts with keyword analysis. The keywords you come …
Doing a keyword analysis is one way to determine which topics you should address on your website. However, conducting an SEO GAP analysis of your content is a great and smart approach to finding “gaps” in your content. Because how do you know if you’re missing out on other, more lucrative opportunities? This is where …
I’ve noticed questions in many forums asking about how to SEO WordPress websites. Setting up a search engine optimized WordPress site requires a basic understanding in various domains, from keyword research, web design and digital marketing. Google takes into account a large number of factors to rank a page in a certain position. These factors …