Digital Marketing

Digital marketing, in the simplest terms, is ‘marketing’ through the internet. And marketing is defined as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. So it’s basically a set of activities aimed at creating, communicating and providing value to your customers through the internet.
Digital marketing is the most economical and effective strategy for a business to grow in the 21st century. It is far more economical than traditional marketing. You can engage with your customers and understand them better and faster. Digital marketing channels provide the most targeted form of advertising that’s available. Holistically it helps strengthen your brand, build trust and credibility. As far as I am concerned, it is the most measurable and scalable form of marketing that exists.

Challenges Digital Marketers face in Export Businesses

digital marketing challenges

Are you working for a business that is involved in exporting a product or service? Then you certainly have experience in creating emails and newsletters, setting up landing pages to approach potential customers in foreign countries and running Google Ad campaigns in multiple languages. In this article, I’ll take you through the most common challenges …

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